
We’re holding this open for you for 10 days.
What are you ready to shift?
Awake Ignition is a three-day immersive experience built around what is most relevant for you right now.
You enter with a personal intention. Before Ignition, we get clear on that intention together. It becomes the thread running through your three days.
3 days
Small curated group of entrepreneurs and leaders
The Netherlands & Spain
Already know this is a yes?
Everyone arrives at Ignition with a different intention — a decision, a recurring pattern, a relationship, your leadership, your company, or simply more clarity or peace. In the intake, we get precise about yours. Then the three days are built to deliver on exactly that.
Pull-out statement:
Different people. Different intentions.
One commitment: to create meaningful movement around what you came in for.
What if you could see what is actually driving you?
Much of what shapes how we lead, relate and create operates beneath our conscious awareness.
In this conversation, Joel gives Björn Keune live feedback on his Blueprint.
BJÖRN KEUNE · ENTREPRENEUR & EXITED FOUNDER
One of his companies was part of a deal worth around €400M.
“It’s very precise. Very precise. Everything you said was super, super spot on.”
— Björn Keune
At Ignition, insight isn’t the destination. It’s where the deeper work can begin.
AWAKE IGNITION
Three days outside your normal reality.
For three days, you step away from your business, your routines and the constant input of everyday life.
Together with a small, carefully curated group of entrepreneurs, you enter an intensive process guided by Joel & Franziska.
We work with the mind, body and deeper layers underneath your normal patterns — combining self-inquiry, Blueprint insights, state work, experiential practices and honest reflection.
The purpose isn’t to give you more information.
It’s to help you see what you cannot see from inside your normal life, and create a meaningful shift around the intention you came with.
BEFORE
Get clear.
A personal intake before Ignition helps us understand where you are and get clear on the intention you are bringing into the experience.
DURING
Go beneath the surface.
Three immersive days in a small group, working directly with the patterns, questions and possibilities underneath your intention.
AFTER
Integrate.
A personal integration session helps you integrate what emerged during Ignition into your life, leadership and business.
You don’t enter Ignition knowing exactly what will happen.
You enter knowing what you want to work with.
WHY THIS ACTUALLY WORKS
Three foundations of the conscious path.
Three foundations we’ve seen hold true across thousands of founders — and what changes when you build on them.”
MASTER YOUR STATE
KNOW YOURSELF
ELEVATE YOUR CIRCLE
When we master our state, know ourselves and elevate our circle, we stop creating from conditioning, fear and proving — and begin creating from somewhere deeper.



STEP AWAY
Different environments. The same depth.
Ignition takes place in carefully selected locations where we can step away from normal life and create the conditions for deeper work.
THE NETHERLANDS
Landgoed Beukenrode · Doorn

NORTHERN SPAIN
Near Bilbao

SOUTHERN SPAIN
Near Alicante

Three days. One clear intention.
€3,000 ex. VAT
All inclusive, excluding travel to the location.
Satisfaction Guarantee
We stand behind the Ignition experience. If, after completing the three days, you don’t feel it was worth your investment, we’ll refund your participation fee.
Participation is by invitation. Places are deliberately limited.
Included
✓ Three-day immersive experience
✓ Personally guided by Joel & Franziska
✓ Small, carefully curated group
✓ Personal intake before Ignition
✓ Blueprint Scan integrated into the process
✓ Personal integration session afterwards
✓ Private accommodation
✓ All meals
✓ Airport transfers in Spain
✓ Satisfaction guarantee
You have a business to run. People who need you. A full life.
And the questions that matter most are often the easiest to keep postponing.
If something is asking for your attention now, you don’t have to wait until it becomes louder.
You can work with it now.
Your personal invitation remains open for 10 days.
ANOTHER WAY TO CONTINUE
Not ready to step away for three days?
If you want to continue the work but Ignition doesn’t feel like the right step yet, Founder Reset offers a more individual starting point.
Founder Reset
€2,000 ex. VAT
✓ 90-minute Blueprint Scan Session
✓ Personalized 30-Day Practice
✓ 60-minute Follow-up Session
If you decide to join Awake Ignition within the following nine months, €1,000 of your Founder Reset investment is credited towards Ignition.
You don’t need to know what the answer is.
You only need to know what you want to bring into the room.
3 days · €3,000 ex. VAT · All inclusive · Small curated group
Awake Ignition is invite-only. Invitations are shared personally when we feel there is a fit.
Questions about logistics?
Email dolores@awakeorigins.com and we’ll respond quickly.