Joel aan ‘t Goor, founder of Origins and OPEN Business Leaders, interviews thought leader Rik Vera. After an extensive career in General Management, Sales and Marketing, Rik changed his course. He is now a worldwide keynote speaker, boardroom advisor and renowned thought leader on the topics of extreme customer centricity, innovation in the digital are and business model change. Joel loves Rik for his clarity, his way of looking at reality and the way he inspires leaders and companies with his insights. In this Unplugged Joel talks with Rik about his purpose, the importance of chaos and the winning companies of the future.